Three Difficulties in Traditional Furniture Channels

The first dilemma of traditional furniture channel is low frequency consumption, and the cost of getting customers is getting higher and higher. In the past, whether it is store drainage, community marketing blasting, network promotion, and even salesman phone defamiliarization are better than the current results. The more critical issue is that customers in the home business have low retention, and the hard-earned signing customers end up with one consumption. No matter how high the customer's value is, the business that ends with one consumption is not good.

A second dilemma of traditional furniture channel is that the O2O mode of online and offline integration has not gone through the furniture industry. Some enterprises have established their own brand mall, but the operation is not easy, and finally basically become furnishings; some enterprises have opened Tmall, JingDong shops, but because custom products can not be online order payment, the model is difficult to get the recognition of the big platform, It is also a great challenge to coordinate with the interests of dealers to achieve action consistency. Finally, the role of O2O model in furniture industry, especially custom furniture industry, is very small.

There is also a third dilemma is that the current product style and matching tend to homogenize, many enterprises do not have core advantages, only by joining dealers to profit from regional marketing capabilities.