Furniture new retail is a trend, but also a business war!

More and more home enterprises to products younger, marketing fun and other ways to deal with the main consumer groups after 85 to 90. The new generation of consumers prefer convenience, experience, and even social attributes in the process of consumption, which poses a higher challenge to the home retail scene.

 As the most popular business term of the past year, New Retail has always emphasized the concept of reconstructing "people-goods-field ", and the representative brands of new retail, such as Xiaomi, Box Ma Xiansheng and famous Chuangyou products, have emerged. And in the home industry, some people think that new retail is "monster" some elusive, some think that new retail is just a concept without fuss.

 The new retail model is produced by several key factors, such as the increase of the cost of getting customers online and offline, the improvement of consumers' consumption expectation and the decrease of industrial chain efficiency.