New retail thinking for furniture companies and distributors

According to the high cost of low-frequency consumption in home industry, the lack of cooperation between online and offline, and the lack of competitive advantage in homogeneous products, we give new retail suggestions suitable for the new consumption situation. The first suggestion is to redefine the consumer population, our products and channel construction should be fully oriented to the post-85 and post-90s, this group is already the mainstream group of current household consumption, in product design, link path, communication methods should be fully in line with their characteristics. They value the experience even better than the goods themselves, and if the store has a good shopping atmosphere and the brand can be recognized by friends, they will be happy to punch in and share the shopping experience.

 On the other hand, since both online and offline traffic is now very expensive, then we should consider the creation of explosive products, so that products can bring their own traffic. There is an essential difference between the product promotion of building explosive products and the current store. First, we should have core competitive products, then we can sell these best products at the cheapest price, rely on core products to drain and realize user transformation, through service to obtain long tail profitable products sales, and ultimately improve conversion rate, increase customer single value, improve overall efficiency.

 The last is to establish a "lifetime" relationship with consumers through operation, since the market competition is very high cost to obtain a customer, then do not easily let go of the linked customer groups. Through online and offline ways to build long-term stickiness with customers, in the past we talked about online shopping mall and online promotion, but we should use online for later service.